Description

Stun and be seen in Dark & Lovely Fade Resist — the hair color you can count on for radiant, long-lasting results. Updated with our NEW Moisture Mask, Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks. Your favorite permanent hair color just got bolder with three NEW statement-making shades that pop on dark, textured hair: Reality Red, Poppin Pink and Virtual Violet. Fade Resist is IT for rich, vibrant vegan color that cares for and protects your hair. Achieve 8 weeks of vibrant hair color and gray coverage with Fade-Resist at-home hair color.

HOW TO USE 

Full Head Application
Follow these instructions if this is your first time coloring or choosing a shade darker than you usually use.

• Put on gloves and then conduct a strand test.
• Mix developer and color.
• Apply mixture to sectioned dry hair and smooth out
• Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.
• Rinse thoroughly.
• Condition with Moisture Mask.

Root Retouch Application
Follow this method if you colored with this shade or something similar and it has been 6-8 weeks since you last colored.

• Using the tip of the applicator bottle, make small sections and apply the color mixture until all the roots are saturated.
• Set timer for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair.
• To refresh ends, spread the remaining color mixture through the midlengths and ends. After hair is saturated, set timer for 10 minutes if you have natural hair or 5 minutes if you have relaxed hair.
• Rinse thoroughly.
• Condition with Moisture Mask.

TIPS

• For hair with resistant gray, apply to gray areas first.
• If any color mixture gets on skin, simply wipe off with towel.
• Do not save any unused mixture. The container may explode.

INGREDIENTS

Cream Developer
Aqua / Water / Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25,Glycerin, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Sodium Salicylate

Moisture Mask
Aqua / Water / Eau, Cetearyl Alcohol,  Stearamidopropyl Dimethylamine, Isopropyl Myristate, Cetyl Esters, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Butyrospermum Parkii Butter / Shea Butter, Parfum / Fragrance, Tartaric Acid, Benzyl Alcohol,  Caprylyl Glycol,  Salicylic Acid, Tocopherol, Ethylhexyl Salicylate, Limonene, Linalool, Citral, Citric Acid.